41 WORLD, sponsored by Gap, began with a simple chain letter and a brief that asked everyone — anyone, in fact — to submit one photo of what life looks like in their part of the world. Within months, Visionaire had amassed thousands of images. The chosen 250 works were bound in a Cheetos-orange corduroy book and tucked inside a matching tote bag, designed by Emma Hill, who went on to become creative director at Mulberry.
Hardcover inside a tote bag
The product shows signs of wear over time