March 2026, from Friday 27th to Sunday 29th, via Bovisasca 87
Fondazione Sozzani presents SCENT, an immersive three-day experience dedicated to the deep bond between fragrances and nature.
Curated by professor and writer Marco Martello, this first edition invites you to a rich program of talks, walks, and sensory workshops dedicated to the art of perfume and presents for sale a selection of creations from some of the most innovative niche perfumery brands on the contemporary European scene.
opening Friday March 27th at 6:30PM
for sale Saturday March 28th and Sunday March 29th
from 11AM to 8PM
talk Saturday March 28th at 11:30AM | il profumo come bussola e strumento di orientamento
with Annick Le Guérer, anthropologist and philosopher of smell
Aurélien Guichard, co-founder and creative director of Matière Première
Christelle Boulé, artist and photographer
with a contribution from Carla Sozzani, founder of Fondazione Sozzani
journalists Francesca Delogu and Silvia Manzoni moderates
Saturday March 28th at 4PM | sbloccare emozioni e legami con l’arte del profumo
with Enrico Dal Buono, journalist and writer
François Hénin, founder of Jovoy and Jeroboam
Georgiana Mocanu, founder of Step Aboard
Stefano Vighi, astrologer and writer
journalists Francesca Delogu and Silvia Manzoni moderates
Sunday March 29th at 11:30AM | desiderio, attrazione e animalità
with Antonio Alessandria, founder of Antonio Alessandria Parfums
Mariateresa Marsi, psychologist and psychotherapist
Natalia Outeda, founder of Frassaï
Samuele Briatore, sociologist and writer
journalists Francesca Delogu and Silvia Manzoni moderates
Sunday March 29th at 4PM | il profumo come catarsi e ribellione olfattiva
with Aiello, singer-songwriter
Ilaria Legato, writer
Matteo Zani, sociologist and writer
Meo Fusciuni, founder of Meo Fusciuni Parfums
journalists Francesca Delogu and Silvia Manzoni moderates
workshop*
Saturday March 28th at 2PM | laboratorio di beauty therapy funzionale
with Paola Furgani, surgeon, expert in integrated medicine and anti-ageing protocols
and Giulia Gibertini, expert in natural wellness
25 euros
Sunday March 29th at 5:30PM | laboratorio di composizione olfattiva
with AFM-Atelier Fragranze Milano, a company specialising in the creation and production of Made in Italy fragrances
25 euros
*All proceeds from ticket sales for the two workshops will be donated to Fondazione Mente, which promotes social and health care initiatives for children and adolescents with autism and other neurodevelopmental disorders, with the aim of promoting, developing and implementing better treatment and care systems.
Fragrance guests
Hima Jomo (Paris, France) a French maison of natural perfumes inspired by the beauty and variety of the Himalayan ecosystem. The brand promises a journey into the wilderness and purity of this territory, allowing everyone to return to the sources of life. Jijide (Milan, Italy) is an Italian artistic perfumery maison founded in 2016 from a conversation between friends, and internationally renowned for creating avant-garde fragrances that celebrate uniqueness, inclusion and cultural dialogue. Narici (Milan, Italy) is a niche perfumery brand founded last May on the principles of traceability and promotion of Italian agricultural excellence. Each fragrance tells the story of a territory and its products through sophisticated and innovative olfactory compositions. Neandertal (London, England) is an artistic response to the challenge of the status quo and an innately egocentric view of the universe and our place in it. The brand explores existential questions, attempting to understand the human experience from the outside. OZParfum (Toulouse, France) carries the message and expression of its founder’s ideal of independent, authentic, cultural and artistic perfumery. This ideal is embodied in the search for the right ingredients for each fragrance, just as one would do with words. Pigmentarium (Prague, Czech Republic) is an independent Czech perfume house founded in 2018. The brand’s fragrances contain high-quality essential oils and raw materials, and thanks to their complexity and concentration, they offer a long-lasting experience. Racyne (Paris, France) is a contemporary perfume house born from the desire to offer an alternative perfumery: more sincere, more committed and stimulating. Vegan, gender neutral and healthy, over 95% of this brand’s collection is composed of natural fragrances. Raer Scents (Berlin, Germany) is inspired by the clarity of Bauhaus and the relentless energy of the city. Each fragrance is formulated, composed and blended by hand using the finest botanical raw materials in the world; ethically grown, sourced sustainably and crafted with care. Sorrentino Perfumes (Milan, Italy), a brand making its debut at SCENT, was born from a clear idea: to restore depth to contemporary perfumery. Authentic luxury, based on real quality and creative consistency. An independent olfactory art: essential in form, radical in vision. WienerBlut (Vienna, Austria) is an artistic perfumery brand that looks to fin de siècle Vienna as a source of both conceptual and practical inspiration. This brand does not seek excess but depth, with fragrances constructed to reveal themselves according to their own rules, like carefully guarded secrets.
Skincare special guests
Alkemy (Turin, Italy) is a conscious beauty programme designed for those who believe in beauty and want to connect fully with their lives, choosing to respect their natural rhythm. Alkemy is advanced cosmetics: rooted in nature, guided by research. Emalee (Rome, Italy) was born from a powerful intuition that looks back to the origins, starting from the assumption that the health of the epidermis depends on the skin’s metabolism. The brand is the result of analytical work, carried out in collaboration with Tor Vergata University, on the use of meristematic tissue extracts for their properties as supplements for human health. Insula (Urzulei, Italy) is a herbal cosmetics laboratory founded in the heart of Sardinia’s Supramonte region. It is a project of rediscovery, of returning to the origins of the powerful and intimate relationship between nature and man through simple formulations based on native ingredients from a rich and largely unexplored land. Products for hair, body and mind care become a creative canvas with a meticulously herbal soul. Lávika (Catania/Milan, Italy) is a brand born out of love that shares a new approach to self-care, where beauty is unique and individual, and well-being embraces the balance between soul, mind and body. Lávika’s journey encourages self-knowledge, observation of change and connection with what makes you feel good.
Lifestyle special guests
Clinica Botanica (Milan, Italy) and Gogol & Company (Milan, Italy), with corners dedicated to plants and books on the world of perfume, the body and nature. Marco Martello is Managing Editor & Beauty Director of the independent magazine The Greatest, author of the book La formula del sentire (The Formula of Feeling). Psycho-emotional Atlas of the World of Fragrances and the editorial newsletter SCENTimentale. With a degree in Communication and Psychology from the University of Milan-Bicocca and specialising in Fashion Direction: Brand & Communication Management at the Milano Fashion Institute, Martello is a perfume collector and an expert in written communication with many years of experience in independent publishing and teaching.
Fragrance guests
Hima Jomo (Paris, France) a French maison of natural perfumes inspired by the beauty and variety of the Himalayan ecosystem. The brand promises a journey into the wilderness and purity of this territory, allowing everyone to return to the sources of life. Jijide (Milan, Italy) is an Italian artistic perfumery maison founded in 2016 from a conversation between friends, and internationally renowned for creating avant-garde fragrances that celebrate uniqueness, inclusion and cultural dialogue. Narici (Milan, Italy) is a niche perfumery brand founded last May on the principles of traceability and promotion of Italian agricultural excellence. Each fragrance tells the story of a territory and its products through sophisticated and innovative olfactory compositions. Neandertal (London, England) is an artistic response to the challenge of the status quo and an innately egocentric view of the universe and our place in it. The brand explores existential questions, attempting to understand the human experience from the outside. OZParfum (Toulouse, France) carries the message and expression of its founder’s ideal of independent, authentic, cultural and artistic perfumery. This ideal is embodied in the search for the right ingredients for each fragrance, just as one would do with words. Pigmentarium (Prague, Czech Republic) is an independent Czech perfume house founded in 2018. The brand’s fragrances contain high-quality essential oils and raw materials, and thanks to their complexity and concentration, they offer a long-lasting experience. Racyne (Paris, France) is a contemporary perfume house born from the desire to offer an alternative perfumery: more sincere, more committed and stimulating. Vegan, gender neutral and healthy, over 95% of this brand’s collection is composed of natural fragrances. Raer Scents (Berlin, Germany) is inspired by the clarity of Bauhaus and the relentless energy of the city. Each fragrance is formulated, composed and blended by hand using the finest botanical raw materials in the world; ethically grown, sourced sustainably and crafted with care. Sorrentino Perfumes (Milan, Italy), a brand making its debut at SCENT, was born from a clear idea: to restore depth to contemporary perfumery. Authentic luxury, based on real quality and creative consistency. An independent olfactory art: essential in form, radical in vision. WienerBlut (Vienna, Austria) is an artistic perfumery brand that looks to fin de siècle Vienna as a source of both conceptual and practical inspiration. This brand does not seek excess but depth, with fragrances constructed to reveal themselves according to their own rules, like carefully guarded secrets.
Skincare special guests
Alkemy (Turin, Italy) is a conscious beauty programme designed for those who believe in beauty and want to connect fully with their lives, choosing to respect their natural rhythm. Alkemy is advanced cosmetics: rooted in nature, guided by research. Emalee (Rome, Italy) was born from a powerful intuition that looks back to the origins, starting from the assumption that the health of the epidermis depends on the skin’s metabolism. The brand is the result of analytical work, carried out in collaboration with Tor Vergata University, on the use of meristematic tissue extracts for their properties as supplements for human health. Insula (Urzulei, Italy) is a herbal cosmetics laboratory founded in the heart of Sardinia’s Supramonte region. It is a project of rediscovery, of returning to the origins of the powerful and intimate relationship between nature and man through simple formulations based on native ingredients from a rich and largely unexplored land. Products for hair, body and mind care become a creative canvas with a meticulously herbal soul. Lávika (Catania/Milan, Italy) is a brand born out of love that shares a new approach to self-care, where beauty is unique and individual, and well-being embraces the balance between soul, mind and body. Lávika’s journey encourages self-knowledge, observation of change and connection with what makes you feel good.
Lifestyle special guests
Clinica Botanica (Milan, Italy) and Gogol & Company (Milan, Italy), with corners dedicated to plants and books on the world of perfume, the body and nature. Marco Martello is Managing Editor & Beauty Director of the independent magazine The Greatest, author of the book La formula del sentire (The Formula of Feeling). Psycho-emotional Atlas of the World of Fragrances and the editorial newsletter SCENTimentale. With a degree in Communication and Psychology from the University of Milan-Bicocca and specialising in Fashion Direction: Brand & Communication Management at the Milano Fashion Institute, Martello is a perfume collector and an expert in written communication with many years of experience in independent publishing and teaching.
Fondazione Sozzani presents SCENT, an immersive three-day experience dedicated to the deep bond between fragrances and nature.
Curated by professor and writer Marco Martello, this first edition invites you to a rich program of talks, walks, and sensory workshops dedicated to the art of perfume and presents for sale a selection of creations from some of the most innovative niche perfumery brands on the contemporary European scene.
opening
Friday March 27th at 6:30PM
for sale
Saturday March 28th and Sunday March 29th
from 11AM to 8PM
talk
Saturday March 28th at 11:30AM | il profumo come bussola e strumento di orientamento
with Annick Le Guérer, anthropologist and philosopher of smell
Aurélien Guichard, co-founder and creative director of Matière Première
Christelle Boulé, artist and photographer
with a contribution from Carla Sozzani, founder of Fondazione Sozzani
journalists Francesca Delogu and Silvia Manzoni moderates
Saturday March 28th at 4PM | sbloccare emozioni e legami con l’arte del profumo
with Enrico Dal Buono, journalist and writer
François Hénin, founder of Jovoy and Jeroboam
Georgiana Mocanu, founder of Step Aboard
Stefano Vighi, astrologer and writer
journalists Francesca Delogu and Silvia Manzoni moderates
Sunday March 29th at 11:30AM | desiderio, attrazione e animalità
with Antonio Alessandria, founder of Antonio Alessandria Parfums
Mariateresa Marsi, psychologist and psychotherapist
Natalia Outeda, founder of Frassaï
Samuele Briatore, sociologist and writer
journalists Francesca Delogu and Silvia Manzoni moderates
Sunday March 29th at 4PM | il profumo come catarsi e ribellione olfattiva
with Aiello, singer-songwriter
Ilaria Legato, writer
Matteo Zani, sociologist and writer
Meo Fusciuni, founder of Meo Fusciuni Parfums
journalists Francesca Delogu and Silvia Manzoni moderates
workshop*
Saturday March 28th at 2PM | laboratorio di beauty therapy funzionale
with Paola Furgani, surgeon, expert in integrated medicine and anti-ageing protocols
and Giulia Gibertini, expert in natural wellness
25 euros
Sunday March 29th at 5:30PM | laboratorio di composizione olfattiva
with AFM-Atelier Fragranze Milano, a company specialising in the creation and production of Made in Italy fragrances
25 euros
*All proceeds from ticket sales for the two workshops will be donated to Fondazione Mente, which promotes social and health care initiatives for children and adolescents with autism and other neurodevelopmental disorders, with the aim of promoting, developing and implementing better treatment and care systems.
Fragrance guests
Hima Jomo (Paris, France) a French maison of natural perfumes inspired by the beauty and variety of the Himalayan ecosystem. The brand promises a journey into the wilderness and purity of this territory, allowing everyone to return to the sources of life.
Jijide (Milan, Italy) is an Italian artistic perfumery maison founded in 2016 from a conversation between friends, and internationally renowned for creating avant-garde fragrances that celebrate uniqueness, inclusion and cultural dialogue.
Narici (Milan, Italy) is a niche perfumery brand founded last May on the principles of traceability and promotion of Italian agricultural excellence. Each fragrance tells the story of a territory and its products through sophisticated and innovative olfactory compositions.
Neandertal (London, England) is an artistic response to the challenge of the status quo and an innately egocentric view of the universe and our place in it. The brand explores existential questions, attempting to understand the human experience from the outside.
OZParfum (Toulouse, France) carries the message and expression of its founder’s ideal of independent, authentic, cultural and artistic perfumery. This ideal is embodied in the search for the right ingredients for each fragrance, just as one would do with words.
Pigmentarium (Prague, Czech Republic) is an independent Czech perfume house founded in 2018. The brand’s fragrances contain high-quality essential oils and raw materials, and thanks to their complexity and concentration, they offer a long-lasting experience.
Racyne (Paris, France) is a contemporary perfume house born from the desire to offer an alternative perfumery: more sincere, more committed and stimulating. Vegan, gender neutral and healthy, over 95% of this brand’s collection is composed of natural fragrances.
Raer Scents (Berlin, Germany) is inspired by the clarity of Bauhaus and the relentless energy of the city. Each fragrance is formulated, composed and blended by hand using the finest botanical raw materials in the world; ethically grown, sourced sustainably and crafted with care.
Sorrentino Perfumes (Milan, Italy), a brand making its debut at SCENT, was born from a clear idea: to restore depth to contemporary perfumery. Authentic luxury, based on real quality and creative consistency. An independent olfactory art: essential in form, radical in vision.
WienerBlut (Vienna, Austria) is an artistic perfumery brand that looks to fin de siècle Vienna as a source of both conceptual and practical inspiration. This brand does not seek excess but depth, with fragrances constructed to reveal themselves according to their own rules, like carefully guarded secrets.
Skincare special guests
Alkemy (Turin, Italy) is a conscious beauty programme designed for those who believe in beauty and want to connect fully with their lives, choosing to respect their natural rhythm. Alkemy is advanced cosmetics: rooted in nature, guided by research.
Emalee (Rome, Italy) was born from a powerful intuition that looks back to the origins, starting from the assumption that the health of the epidermis depends on the skin’s metabolism. The brand is the result of analytical work, carried out in collaboration with Tor Vergata University, on the use of meristematic tissue extracts for their properties as supplements for human health.
Insula (Urzulei, Italy) is a herbal cosmetics laboratory founded in the heart of Sardinia’s Supramonte region. It is a project of rediscovery, of returning to the origins of the powerful and intimate relationship between nature and man through simple formulations based on native ingredients from a rich and largely unexplored land. Products for hair, body and mind care become a creative canvas with a meticulously herbal soul.
Lávika (Catania/Milan, Italy) is a brand born out of love that shares a new approach to self-care, where beauty is unique and individual, and well-being embraces the balance between soul, mind and body. Lávika’s journey encourages self-knowledge, observation of change and connection with what makes you feel good.
Lifestyle special guests
Clinica Botanica (Milan, Italy) and Gogol & Company (Milan, Italy), with corners dedicated to plants and books on the world of perfume, the body and nature.
Marco Martello is Managing Editor & Beauty Director of the independent magazine The Greatest, author of the book La formula del sentire (The Formula of Feeling). Psycho-emotional Atlas of the World of Fragrances and the editorial newsletter SCENTimentale. With a degree in Communication and Psychology from the University of Milan-Bicocca and specialising in Fashion Direction: Brand & Communication Management at the Milano Fashion Institute, Martello is a perfume collector and an expert in written communication with many years of experience in independent publishing and teaching.
Fragrance guests
Hima Jomo (Paris, France) a French maison of natural perfumes inspired by the beauty and variety of the Himalayan ecosystem. The brand promises a journey into the wilderness and purity of this territory, allowing everyone to return to the sources of life.
Jijide (Milan, Italy) is an Italian artistic perfumery maison founded in 2016 from a conversation between friends, and internationally renowned for creating avant-garde fragrances that celebrate uniqueness, inclusion and cultural dialogue.
Narici (Milan, Italy) is a niche perfumery brand founded last May on the principles of traceability and promotion of Italian agricultural excellence. Each fragrance tells the story of a territory and its products through sophisticated and innovative olfactory compositions.
Neandertal (London, England) is an artistic response to the challenge of the status quo and an innately egocentric view of the universe and our place in it. The brand explores existential questions, attempting to understand the human experience from the outside.
OZParfum (Toulouse, France) carries the message and expression of its founder’s ideal of independent, authentic, cultural and artistic perfumery. This ideal is embodied in the search for the right ingredients for each fragrance, just as one would do with words.
Pigmentarium (Prague, Czech Republic) is an independent Czech perfume house founded in 2018. The brand’s fragrances contain high-quality essential oils and raw materials, and thanks to their complexity and concentration, they offer a long-lasting experience.
Racyne (Paris, France) is a contemporary perfume house born from the desire to offer an alternative perfumery: more sincere, more committed and stimulating. Vegan, gender neutral and healthy, over 95% of this brand’s collection is composed of natural fragrances.
Raer Scents (Berlin, Germany) is inspired by the clarity of Bauhaus and the relentless energy of the city. Each fragrance is formulated, composed and blended by hand using the finest botanical raw materials in the world; ethically grown, sourced sustainably and crafted with care.
Sorrentino Perfumes (Milan, Italy), a brand making its debut at SCENT, was born from a clear idea: to restore depth to contemporary perfumery. Authentic luxury, based on real quality and creative consistency. An independent olfactory art: essential in form, radical in vision.
WienerBlut (Vienna, Austria) is an artistic perfumery brand that looks to fin de siècle Vienna as a source of both conceptual and practical inspiration. This brand does not seek excess but depth, with fragrances constructed to reveal themselves according to their own rules, like carefully guarded secrets.
Skincare special guests
Alkemy (Turin, Italy) is a conscious beauty programme designed for those who believe in beauty and want to connect fully with their lives, choosing to respect their natural rhythm. Alkemy is advanced cosmetics: rooted in nature, guided by research.
Emalee (Rome, Italy) was born from a powerful intuition that looks back to the origins, starting from the assumption that the health of the epidermis depends on the skin’s metabolism. The brand is the result of analytical work, carried out in collaboration with Tor Vergata University, on the use of meristematic tissue extracts for their properties as supplements for human health.
Insula (Urzulei, Italy) is a herbal cosmetics laboratory founded in the heart of Sardinia’s Supramonte region. It is a project of rediscovery, of returning to the origins of the powerful and intimate relationship between nature and man through simple formulations based on native ingredients from a rich and largely unexplored land. Products for hair, body and mind care become a creative canvas with a meticulously herbal soul.
Lávika (Catania/Milan, Italy) is a brand born out of love that shares a new approach to self-care, where beauty is unique and individual, and well-being embraces the balance between soul, mind and body. Lávika’s journey encourages self-knowledge, observation of change and connection with what makes you feel good.
Lifestyle special guests
Clinica Botanica (Milan, Italy) and Gogol & Company (Milan, Italy), with corners dedicated to plants and books on the world of perfume, the body and nature.
Marco Martello is Managing Editor & Beauty Director of the independent magazine The Greatest, author of the book La formula del sentire (The Formula of Feeling). Psycho-emotional Atlas of the World of Fragrances and the editorial newsletter SCENTimentale. With a degree in Communication and Psychology from the University of Milan-Bicocca and specialising in Fashion Direction: Brand & Communication Management at the Milano Fashion Institute, Martello is a perfume collector and an expert in written communication with many years of experience in independent publishing and teaching.