Fondazione Sozzani presents WAVES MARKET. The name ‘WAVES’ represents movement, change and the unstoppable flow of creative energy. Waves are in constant motion, just like ideas and culture.
WAVES is a collective project thought to give tangible visibility and a physical space to designers and visionary minds.
WAVES is a temporary retail space dedicated to independent fashion, a place that evolves and constantly pushes into innovative territories.

Born with the mission to support talent and artistic freedom, WAVES is a temporary exhibition and commercial venue where designers can shape their vision, present their collections, meet press, stylists, buyers, and the public, and establish a direct dialogue with those who value authenticity.

WAVES gives space to ideas and creations emerging from the ever-shifting landscape of fashion.
At a time when retail spaces are shrinking and opportunities for the new generation of creatives are becoming rare, the project restores focus on conscious design, uniqueness, and quality — reaffirming the concept of value in fashion.
WAVES believes that the future is in the hands of those who create with intention.

“We’re giving space to those who create with intention—garments that carry meaning, tell a story, and are built to last. Born from vision, shaped by craft, and meant to leave a mark.”
Sara Sozzani Maino, Creative Director of Fondazione Sozzani and Curator of the Project