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ProjectsMilan
SIMON CRACKER – IL DIAVOLO È NEI DETTAGLI
Sunday June 22nd 2025, via Bovisasca 87
During Milan Fashion Week Fondazione Sozzani hosts Simon Cracker with Il Diavolo è nei Dettagli. The upcycled, seasonless and genderless collection aims to tell the truth of unique but reproducible garments. Bodies, clothes, identities and peculiarities that make one unique but simultaneously part of a community.
on show
Sunday June 22nd
by invitation only
“Crack” is the sound of something that gets broken and it’s the starting point of it all: breaking something that already exists in order to give it a new life.
The brand Simon Cracker was born in 2015 from an idea of Simone Botte, creative director, stylist and fabrics and printings researcher, as an upcycling clothing line, giving a second chance to ‘forgotten’ garments, deadstock fabrics and everything discarded by other people. In 2019 Filippo L.M. Biraghi, editor, fashion curator, buyer, fashion culture lecturer joins in as co-creative director and the brand goes mainstream, entering Who is On Next? competition, joining Altaroma and being in Camera Nazionale della Moda Italiana official calendar since 2021.
“Crack” is the sound of something that gets broken and it’s the starting point of it all: breaking something that already exists in order to give it a new life.
The brand Simon Cracker was born in 2015 from an idea of Simone Botte, creative director, stylist and fabrics and printings researcher, as an upcycling clothing line, giving a second chance to ‘forgotten’ garments, deadstock fabrics and everything discarded by other people. In 2019 Filippo L.M. Biraghi, editor, fashion curator, buyer, fashion culture lecturer joins in as co-creative director and the brand goes mainstream, entering Who is On Next? competition, joining Altaroma and being in Camera Nazionale della Moda Italiana official calendar since 2021.
During Milan Fashion Week Fondazione Sozzani hosts Simon Cracker with Il Diavolo è nei Dettagli. The upcycled, seasonless and genderless collection aims to tell the truth of unique but reproducible garments. Bodies, clothes, identities and peculiarities that make one unique but simultaneously part of a community.
on show
Sunday June 22nd
by invitation only
“Crack” is the sound of something that gets broken and it’s the starting point of it all: breaking something that already exists in order to give it a new life.
The brand Simon Cracker was born in 2015 from an idea of Simone Botte, creative director, stylist and fabrics and printings researcher, as an upcycling clothing line, giving a second chance to ‘forgotten’ garments, deadstock fabrics and everything discarded by other people. In 2019 Filippo L.M. Biraghi, editor, fashion curator, buyer, fashion culture lecturer joins in as co-creative director and the brand goes mainstream, entering Who is On Next? competition, joining Altaroma and being in Camera Nazionale della Moda Italiana official calendar since 2021.
“Crack” is the sound of something that gets broken and it’s the starting point of it all: breaking something that already exists in order to give it a new life.
The brand Simon Cracker was born in 2015 from an idea of Simone Botte, creative director, stylist and fabrics and printings researcher, as an upcycling clothing line, giving a second chance to ‘forgotten’ garments, deadstock fabrics and everything discarded by other people. In 2019 Filippo L.M. Biraghi, editor, fashion curator, buyer, fashion culture lecturer joins in as co-creative director and the brand goes mainstream, entering Who is On Next? competition, joining Altaroma and being in Camera Nazionale della Moda Italiana official calendar since 2021.