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ProjectsMilan
SAELF – TRACCIA I
Tuesday June 10th 2025, via Tazzoli 3
Fondazione Sozzani hosts Saelf presenting TRACCIA I: an event-manifesto in which the brand presents itself to the city for the first time. Interweaving fashion, art and community, the project aims to leave a real and symbolic trace of the presentation through a participatory installation. Muro dell’Interpretazione (The Wall of Interpretation) invites the public to interact by generating symbols, words and signs that will become material for Saelf’s next collection.
Created with the aim of redefining the relationship between clothing and mind, TRACCIA I gives birth to a collection that is a living reflection on time, relationship and identity.
opening
Tuesday June 10th, from 6:30PM to 9:00PM
performance by Laura Damaso
with Giulia Spitaleri, founder and creative director of Saelf
Alessandro Calabrese, artist and photographer
Lara Dâmaso, artist and performer
rsvp
Saelf was born in 2023 from a creative idea of Giulia Spitaleri, founder and creative director of the brand. Giulia has always explored the concept of fashion by bringing it back to pragmatic simplicity and everyday life. The brand is an Italian reality in continuous evolution, defined by two fundamental pillars: craftsmanship and creativity. Its archetype is based on reducing dressing to the essentials, creating a new approach to the very definition of the word “fashion” and aiming to do something meaningful for others. Saelf’s mission stems from the deep desire, shared by many, to feel unique, special and authentic even in normality.
Saelf was born in 2023 from a creative idea of Giulia Spitaleri, founder and creative director of the brand. Giulia has always explored the concept of fashion by bringing it back to pragmatic simplicity and everyday life. The brand is an Italian reality in continuous evolution, defined by two fundamental pillars: craftsmanship and creativity. Its archetype is based on reducing dressing to the essentials, creating a new approach to the very definition of the word “fashion” and aiming to do something meaningful for others. Saelf’s mission stems from the deep desire, shared by many, to feel unique, special and authentic even in normality.
Fondazione Sozzani hosts Saelf presenting TRACCIA I: an event-manifesto in which the brand presents itself to the city for the first time. Interweaving fashion, art and community, the project aims to leave a real and symbolic trace of the presentation through a participatory installation. Muro dell’Interpretazione (The Wall of Interpretation) invites the public to interact by generating symbols, words and signs that will become material for Saelf’s next collection.
Created with the aim of redefining the relationship between clothing and mind, TRACCIA I gives birth to a collection that is a living reflection on time, relationship and identity.
opening
Tuesday June 10th, from 6:30PM to 9:00PM
performance by Laura Damaso
with Giulia Spitaleri, founder and creative director of Saelf
Alessandro Calabrese, artist and photographer
Lara Dâmaso, artist and performer
rsvp
Saelf was born in 2023 from a creative idea of Giulia Spitaleri, founder and creative director of the brand. Giulia has always explored the concept of fashion by bringing it back to pragmatic simplicity and everyday life. The brand is an Italian reality in continuous evolution, defined by two fundamental pillars: craftsmanship and creativity. Its archetype is based on reducing dressing to the essentials, creating a new approach to the very definition of the word “fashion” and aiming to do something meaningful for others. Saelf’s mission stems from the deep desire, shared by many, to feel unique, special and authentic even in normality.
Saelf was born in 2023 from a creative idea of Giulia Spitaleri, founder and creative director of the brand. Giulia has always explored the concept of fashion by bringing it back to pragmatic simplicity and everyday life. The brand is an Italian reality in continuous evolution, defined by two fundamental pillars: craftsmanship and creativity. Its archetype is based on reducing dressing to the essentials, creating a new approach to the very definition of the word “fashion” and aiming to do something meaningful for others. Saelf’s mission stems from the deep desire, shared by many, to feel unique, special and authentic even in normality.