FEDERICO MARCHETTI – Le avventure di un innovatore
Book Launch – February 8th 2024 – 6.30 pm
The presentation will take place in the presence of the author in dialogue with Sara Sozzani Maino.
Fondazione Sozzani presents Le avventure di un innovatore, a book published in 2023 by Longanesi that traces the personal story of Federico Marchetti, President of the Fashion Task Force of the Sustainable Markets Initiative established by King Charles III and founder of the YOOX NET-A-PORTER Group.
Particular attention will be paid to its commitment to sustainable fashion in order to counteract the climate crisis by focusing on technology, humanism and artificial intelligence.
In the year 2000, for many the Internet is just a novelty: social media and smartphones don’t exist yet.
And go shopping online is an exception rather than the rule. But someone, in Italy, predicts the future.
In The Adventures of an Innovator, Federico Marchetti, flanked by journalist Daniela Hamaui, he retraces his story personal story, that of a provincial boy who goes to study in America, falls in love with the Web and returns to Italy to found his company: YOOX NET A PORTER. His life is full of unexpected events, randomness, sliding doors, successes but also many errors that are almost impossible to avoid.
Started from a warehouse on the outskirts of Bologna, transforms it into the first fashion e-commerce in the world; in the middle it reveals what it is like managed to acquire its bitterest competitor, Net-a-
Porter, meet the protagonists of fashion, the giants of tech and become advisor to King Charles III.
Innovation is the basis of the success of his company became the first Italian “unicorn” and is also the talisman which allows him to invent new projects for the present and the future. His commitment concerns one of the greatest challenges today of our time: the climate crisis.
President of the Task Global force for sustainable fashion, tell us how it is here, It is possible to win this mission by putting together
technology, humanism and artificial intelligence. It’s a journey discovering ambitious ideas and concrete actions.
